Art Marbella celebrates its 5 years with new proposals

ART MARBELLA will once again be held at the Palace of Fairs, Congresses and Exhibitions from July 30 to August 3, 2019. A breakthrough edition compared to the previous ones both for its design and programming. The director and founder of Art Marbella, Alejandro Zaia, comments that "we are convinced that the classic model of art fair with cold and impersonal stands has to change. That is why we have created an environment completely different to the one we are used to in this type of events. We want the collector or art lover to have the experience of admiring a work of art in an environment similar to what it would occupy in a collection, placing them in the context of the Domus. We have also strengthened the common spaces so that they are spacious, welcoming and that they suppose a true place of encounter, of rest and delight of the senses."

The curated spaces

One of the main axes of the fair will be the spaces curated by Violeta Janeiro and Mariela Velasco. Janeiro will gather a group of galleries around the idea of ​​risk. The project reformulates the spectator's policies and the interaction of gallery owners with visitors, by setting in motion a new exhibition format that goes far beyond the white cube. While Velasco, in turn, presents Correspondence, an initiative that brings together a set of galleries that work significantly in different territories, which have generated exchanges, information crossings and intercultural dialogues with their presence.

Violeta Janeiro (Vigo, 1982) is one of the most prestigious Spanish independent curators in the Spanish art scene. She has worked as a curatorial fellow at the Guggenheim Museum in New York, was cultural manager of the Consulate of Spain in Shanghai with the AECID and has been assistant curator in the Spanish Pavilion of the 57th Venice Biennial. Her work revolves around practices of a collaborative nature. Reflect the possibilities of the community through projects that explore alternatives in the production, reception and channeling of art.

For her part, Mariela Velasco has collaborated with various museums and institutions such as the Palace of Fine Arts of Brussels - BOZAR, Tamayo Museum of Contemporary Art, ArtLima, Siqueiros Public Art Room, the British Library and Raindance Film Festival. In January 2017, she founded Botánica de Proyectos®, her own brand and agency with representation in Mexico City, London and Milan. Her curatorial practice focuses on the links between contemporary art and cinema, intercultural dialogue and the investigation of artistic initiatives that significantly reconfigure her place of action.

For the first time the fair will present the Young Acquisition Award

Another great novelty will be the Young Acquisition Award, which for the first time will grant the fair to the most representative young work that will be awarded by the international curators Eva Riebová and Marten Esko. The award seeks to recognize the merit of the young artists who perform at the fair.

Eva Riebová (Czech Republic, 1987) studied History of Art at Charles University and the Academy of Arts, Architecture and Design in Prague, later she received a scholarship from New York University. Since 2007, she works as a curator at Meet Factory Center for Contemporary Art in Prague. Previously, Riebová worked in Berlin and Prague in the art market with a special interest in Eastern European art and directing international cultural projects such as the Prague Quadrennial. She also worked as an independent curator and art historian, focusing on site-specific projects within festivals and socio-cultural events

Marten Esko (1990) is a writer, curator and cultural manager based in Tallinn, Estonia. Esko is one of the directors of Tallinn's Contemporary Art Museum of Estonia (EKKM) together with Johannes Säre, where he started his career in 2011 as deputy curator. His curatorial practice has focused on different formats or platforms for exhibition, with both material and conceptual approaches in the production of knowledge / awareness.

ART MARBELLA

Marbellafair.com

From July 30 to August 3, 2019

Palace of Exhibitions, Congresses and Exhibitions of Marbella