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Video art, protagonist of the Art Madrid Parallel Program
EventsSemana de Arte en Madrid

Video art, protagonist of the Art Madrid Parallel Program

Between 11 and 23 February, the Art Madrid fair and the PROJECTOR festival will organize an extensive program of cultural and educational activities dedicated to contemporary video art, which can be enjoyed in the spaces of CaixaForum Madrid and Sala Alcalá 31.

By dedicating its traditional Paralelo Program to one of the most popular means of artistic expression today, the Madrid art fair becomes a platform for new trends in audiovisual art, especially those in the Spanish panorama.

"We are facing a moment of expansion and growth of these forms of creation and, in fact, video creation is one of the increasingly recurrent media among contemporary authors. The program wants to welcome new projects around this discipline and contribute to their knowledge and value, while reflecting on the ephemeral nature of this type of work and the circumstances surrounding the collection of video art ", say its organizers in their press release.

The wide range of activities, including cycles of screenings, talks, lectures and meetings with artists, has the collaboration of Obra Social "La Caixa" and the Community of Madrid, in addition to the support of Cervezas La Virgen, One Shot Hotels and the Culture and Sports Area of ​​the Madrid City Council.

In it, the curator Mario Gutiérrez Cru (director of the pioneer Festival PROJECTOR) will bring together great creators, collectors and current professionals such as Teresa Sapey, Rogelio López Cuenca, Elena Córdoba, Eugenio Ampudia, Mateo Maté or the Democracia collective.


Rogelio López Cuenca-Le partage (2008)
Rogelio López Cuenca-Le partage (2008)


During the mornings from 11 to 14 February, the training workshop "58 ways to look at the body" will be held at CaixaForum, a unique opportunity to get involved in the audiovisual arts and its relationship with the living or performing arts, with the help of the renowned creators Elena Córdoba and David Benito.

On the 20th you can visit the Rubén Martín de Lucas workshop, Guest Artist of this edition of Art Madrid, a unique opportunity to meet the Madrid creator in his work environment; besides traveling along with him the milestones of his career and enjoying the new audiovisual works he has developed, ex-professed, for the fair.

For its part, from Thursday 21 to Saturday 23, the Auditorium of Sala Alcalá 31 will host multiple meetings and screening cycles, a space for reflection and debate in which issues ranging from production, distribution, sale and exhibition of video art, up to the visibility, diffusion and real approach to the current public of this type of works will be addressed.

In this activity, open to the public, it is worth mentioning the participation of the architect and designer Teresa Sapey, who will explain what can motivate us to buy video art, while accompanying the projections of her avant-garde audiovisual collection, which includes names such as Bill Viola, Candice Breitz, Douglas Gordon, Glenda Leon, Marina Abramovic, Martín Sastre, Rafael Lozano Hemmer or Tony Oursler.

Also, the researcher Idoia Hormaza will talk about the conservation and exhibition protocols of technological art. We can also go into the most important keys of the acquisition of audiovisual creations, in the hands of Eva Ruiz, and in the legal issues that surround it, through the experts of Enrich Abogados.

On Friday 22, the artists Eugenio Ampudia, Mateo Maté, Carlos Aires, Democracia, Cristina Garrido and Rubén Martín de Lucas will present their works, in a dialogue with the public, moderated by the artist and researcher Daniel Villegas.

Next, the cycle entitled "From the present body to the performative body" will be screened, with which the viewer is invited to position and empower themselves through the works of the artists Vanane Borian, Francesca Fini, Cristian Guardia, Dori & Gray, Joshua Chacón, Iciar Vega of Seoane, Érika Ordosgoitti, Félix Fernández, Carlos Llavata and Paula Lafuente.

In the third appointment, on Saturday 23, the highlight will be the master class taught by Rogelio López Cuenca, one of the most outstanding national creators in the multimedia field. The artist, a pioneer in the languages ​​of video, installation and new narratives, will make a selective journey through his almost forty years of career.

That day will see the last cycle of screenings, "Cities", this time dedicated to the experiences in the urban space developed by artists Daniel Lo Iacono, Dominik Ritszel, Francesca Fini, Giancula Abate, Johanna Reich, Juan Canedo Dominguez, Katherinne Fiedler, Loïc Gatteau, Magda Gebhart, Márcia Beatriz Granero, Márcio-andré, Marina Camargo, Mehdi-Georges Lahlou, Nuno Lacerda, Rui Silveira and Sebastián Tedesco.


Marcia Beatriz Granero-Heteronimia. Fotograma, 2017
Marcia Beatriz Granero-Heteronimia. Fotograma, 2017


This parallel program dedicated to video art will be a magnificent prelude to the 14th edition of the Art Madrid Contemporary Art Fair 2019, which will be held between February 27 and March 3, in the Crystal Gallery of CentroCentro Cibeles, with the presence of more than forty galleries, from fourteen countries in Europe, America, Asia and Africa.