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Iberostar and the 500th of Havana
Events500 Aniversario

Iberostar and the 500th of Havana

The Iberostar Hotels & Resorts hotel chain joins the celebrations for the 500th anniversary of the town of San Cristóbal de La Habana, a city where this Spanish multinational company, based in Palma de Mallorca, has three facilities: the Iberostar Habana Riviera, the Iberostar Grand Packard and the Iberostar Parque Central. In the latter, together with the Ministry of Culture of the Republic of Cuba and its Institute of Sports, Physical Education and Recreation, a press conference was held where the events to be organized for this purpose were presented. The meeting with the press was chaired by Alexei Torres, director of Marketing Cuba of Iberostar Hotels & Resorts; Marianela Santos Cabrera, Image and Development Manager of Bis Music; Miguel Ángel García Piñero, principal specialist of Marketing and Communication of Genesis Art Galleries; Jesús García, from the Iberia Division of MKTG, belonging to the Dentsu Aegis group; and Oscar de la Portilla, plastic artist and fashion designer.

Four are the events that will be organized in the capital of the Greater Antilles: "500 years of style", "500 years of sport", "500 years of inspiration" and "500 years of personality".

Oscar de la Portilla, with "500 years of style" and through eleven dresses inspired by elements and buildings typical of Havana, aims to "show the essence of the city, an icon of elegance and good taste, a city with a lot personality in which different architectural styles coexist in perfect harmony”, and will do so on Friday 18 at the Iberostar Grand Packard. "We had the idea," Portilla said, "of dressing Havana, because we see the capital as a woman, that Cuban and Havana woman who is so famous in the world for her beauty. I tried to take the eclectic style that the buildings of this city have to translate it into dressing ».

The Marabana marathon race, which is already more than thirty years old, will be the leitmotif of «500 years of sport». On November 10, six days before the date of the half-millennium of San Cristóbal, the race will have the peculiarity of starting in front of the Iberostar Parque Central hotel «and will go through the rest of the hotels that the company has in the city, to offer participants wonderful views of the sea ».

Twelve plastic artists will capture in their works the «500 years of inspiration» from twelve emblematic musical themes dedicated to the city and collected on a CD, in a joint project of the music editor Bis Music and Genesis Art Gallery. The artists included are the National Plastic Arts Awards Eduardo Roca Salazar (Choco) and Nelson Dominguez, as well as Flora Fong, Luis Enrique Camejo, Agustín Bejarano, Frank David Valdés, Arístides Hernández (Ares), Moisés Finalé, José Emilio Fuentes Fonseca (Jeff), Roberto Diago, Esterio Segura and Kadir López.

And as proof that the party for the city's half millennium will not culminate in November, on January 5, 2020, the streets of Havana will host the project «500 years of personality», consisting of «a concentration of classic cars Packard organized by Iberostar and that will have a unique route. The starting point will be the Iberostar Habana Riviera, a stop will be made at Iberostar Parque Central and the tour will end in front of the Iberostar Grand Packard ».

Four seasons of the Iberostar Group on the eternal journey of living and loving this unique and unrepeatable city.