The 41st edition of the Antiques and Art Galleries fair, Feriarte, which will be held from November 16 to 24 organized by IFEMA, announces the premiere of its website with new features and a renewed image, which facilitates access and usability for visitors and exhibitors.
The event in which the participation of 80 antique dealers and art galleries is located, with miles of exclusive pieces with more than 100 years, in addition to works of contemporary art, will offer through its renewed channel contextualized and personalized online digital experiences in addition to optimize the participation and interaction of the identified users of the device used for access.
For its part, ARCOmadrid, also organized by IFEMA, occupy the agendas of contemporary art lovers during its 39th edition that will be held on February 26 to March 1, 2020 in the Spanish capital and has decided to favor the access of interested parties through an equally renewed website.
In both cases, users can access all the information of the events: list of exhibitors, schedules, location, areas, as well as the news presented by the presenting companies, press releases, access passes, press accreditations, etc.
The aim is to generate a solid link between the events and their exhibitors and visitors, since it allows connecting all the participants in this relationship, and improving their communication and experience. Likewise, it seeks to promote effective participation at fairs and events, which translates into a stimulus to increase trade and access to knowledge.
These changes occur at a time of digital transformation for IFEMA, with the aim of improving its positioning in the network and providing a quality and adequate online service to the new times for the more than 3.6 million people every year attend to the fairs, congresses, conventions and other events that are held in their venues. During the past year, IFEMA registered 20 million web pages viewed among its entire portfolio of events.