On February 27, The Pop-Up Royal Academy is opened at the San Fernando Royal Academy of Fine Arts. The exhibition shows the works of artists and researchers who were awarded scholarships by the Ministry of Foreign Affairs and Cooperation at the Royal Academy of Spain in Rome and who qualified in 2013-2014.
César sword, the exhibition curator, proposed the following challenge to grantees: exhibiting not only their works but also objects created by themselves in order to sell them in a museum shop. This way, they were informed about the question of how to make art through non-artistic objects that can have some decorative or useful purpose. The exhibition is the result of this dilemma in which works that are placed next to articles that the people can buy when exiting the exhibition. It is an invitation to reflect on the value of art, the structures of the art mark, uniqueness and authenticity regards to the serialized merchandise.
The Pop-Up Royal Academy consists of the works carried out by Jesús Herrera, Fernando Renes, Mar Hernández, Isabel Banal, Juancho Arregui, Arturo Franco, Ignacio G. Galán, Javier Rubín, Federico Pazos, Joaquín Secall, Alejandro Izquierdo, Javier Cardenete, Carmen Castañón, Jorge Tomás, Javier Moreno, Jorge Méndez, Aníbal Santaella, Miguel Oriola, Carlos Pazos and Giusseppe Vigolo.
In the same way it happens in the case of some pop- up store, in which some product can de sold in one week or another, the Royal Academy of Spain in Rome also changes the production of works with each new promotion of artists and researchers. Hence the idea of creating The Pop-Up Royal Academy, an exhibition that raises questions the viewers and encourages them to reflect on the structures of the art market and the value of each piece: Which has more value, a cup made by an artist or a work painted by him? What is more artistic, a photo hung in a museum hall or a photo printed on a plate? Merchandising objects are displayed in the same exhibition room for visitors to feel that the fact of these articles are placed in a museum, it should not necessarily convey a different message like if they were found in a store.
The Pop Up Royal Academy exhibition includes some functional and fun objects such as dishes, cups, a tattoo design, a deck of cards, a very special Rome guide, a holy towel, a music box, an anti stress Tempietto, a calendar, pants or a stereoscopic viewer. All they complement the works of artists and researchers in the following disciplines: painting, engraving, sculpture, visual arts, comics, architecture, restoration, movie, performing arts, graphic design, music, NetArt, and aesthetics, theory, analysis and critique of the fine arts.
CURATOR
César Espada is a Doctor in philosophy and diplomat. As head of the Department of University and Scientific Cooperation, Cesar has been responsible during the last two years for the curatorship of common projects and final exhibitions by artists and researchers from the Academy of Spain in Rome, in Rome and Madrid. He currently holds the post of Counselor and in charge of the Cultural Affairs of the Embassy of Spain to Canberra.
Technical specifications
Exhibition: The Pop-Up Royal Academy
Artists and researchers: Jesús Herrera, Fernando Renes, Mar Hernández, Isabel Banal, Juancho Arregui, Arturo Franco, Ignacio G. Galán, Javier Rubín, Federico Pazos, Joaquín Secall, Alejandro Izquierdo, Javier Cardenete, Carmen Castañón, Jorge Tomás, Javier Moreno, Jorge Méndez, Aníbal Santaella, Miguel Oriola, Carlos Pazos and Giusseppe Vigolo.
Curator: César sword
Dates: from February 28 to April 5, 2015.
Place: San Fernando Royal Academy of Fine Arts. Calcografía Nacional
Address: Alcalá Street, Number 13. Madrid
Metro: Sol, Sevilla.
Opening hours: Tuesday to Saturday from 10:00 am to 14:00 pm and from 17:00 pm to 19:00 pm local time. Sundays and holidays from 10:00 am to 2:00 pm.
Entrance: free
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